While we're at it, search sucks, too. Sure, once you've got the hang of using a computer, it's easy to type search terms into, say, Google. But finding what you're really looking for? That's hit and miss. Partly it's because there is no agreement on standards for making content findable.
But a huge part of it is because search engines don't really understand the language of the documents they are searching. This is about to change. Cognition Technologies has designed and built a search architecture that actually understands language, and that has been initialized for several subject areas in English. Stubs exist to initialize it for a wide variety of languages and subject areas.
But if someday we could put all the pieces together - standards for findability, natural language query and understanding, and learning the intention of the searcher (the shared computer-user state space of yesterday's article) we might actually have a search capability that finds what we're looking for.
Of course, that may doom VCBC. Most people find us by accident. In other words, we have a growing audience because search engines turn up unintended stuff. Oh, well. Nothing we do lasts forever.